LeAnn Rimes decided to shoot her latest music video with an iPhone 5s, but swears it's not a publicity stunt.
The song, "Gasoline & Matches", which was co-produced by Darrell Brown and directed by Ian Padgham, needed to be shot with slow-motion technology, a feature found on the latest iPhone model.
Brown insists using a phone to shoot the video was purely practical, reports 9-to-5 Mac.
The Loop, who spoke to Brown, reports Brown had only glowing things to say about using an iPhone in lieu of expensive video gear:
“Using the iPhone camera for the stop motion video made it easy, affordable and portable for us—because of time factors,” said Darrell Brown, the Co-Producer of the record and video. “I had to get Ian to Dublin to film LeAnn while she was there. I had to get Ian to New York State to film Rob. It was so easy to lug around three iPhones instead of other heavy gear. iPhone to film, iPhone for playback of song and iPhone to document the fun.”
Watch the entire video below:
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